ACCOR GROWS ITS LUXURY FOOTPRINT IN THE KINGDOM OF MOROCCO WITH ITS THIRD FAIRMONT PROPERTY, SET TO OPEN ON NOVEMBER 1ST 2022
Katara Hospitality, a leading global hotel owner, developer, and operator based in Qatar strengthens its partnership with Accor, the world’s most diverse hospitality group with over 425 hotels across India, Middle East, Africa and Turkey, with the opening of the new Fairmont Tazi Palace Tangier in the Northern region of Morocco.
Set to open in the 4th quarter of 2022, the new luxury hotel will consolidate the long-standing partnership between the two groups, with Katara Hospitality already owning several landmark hotels managed by Accor. The historical palace will feature 133 luxurious rooms and suites, a Fairmont Spa, multiple restaurants and bars, as well as modern conference and banquet spaces.
His Excellency Mr. Ali Bin Ahmed Al Kuwari, Chairman of Katara Hospitality, said: “Our investment in restoring Tazi Palace in Tangier aligns with Katara Hospitality’s strategic plans for international expansion, being our second venture in North Africa.”
“By committing to this agreement, our primary goal is to support the development of the local community, while sharing our expertise in the hospitality field and investing into creating a strong partnership and lasting value. Today, it gives us great pleasure to share our Moroccan flagship property with Accor.” His Excellency added.
Mr. Andrew Humphries, Acting CEO of Katara Hospitality, commented: “We are confident the ethos of the Fairmont brand is a strategic fit as it is important that we have an operator which understands and respects the heritage of this wonderful hotel, ensuring it occupies its rightful position in the local and global market-places when it opens later this year.”
Mr. Humphries concluded: “With its deep history blended with contemporary Moroccan architecture, the Tazi Palace will become a true hospitality icon that represents both a proud legacy and an exciting future. The resort will emerge as a relaxing urban escape that is a true celebration of rich Moroccan culture and history.”
Located in the city of Tangier in the North of Morocco, the property enjoys an enviable location at the heart of the upscale residential Boubana area, offering guests convenient proximity to the main attractions of the city: 10 minutes away from the city centre and the Corniche, and only 20 minutes from the airport.
“Fairmont Tazi Palace Tangier is a wonderful addition to our luxury portfolio in Morocco,” says Sébastien Bazin, Chairman and CEO of Accor. “We are proud and happy to partner, once again, with Katara Hospitality on another wonderful project. We couldn’t think of a better brand than Fairmont to introduce the Palace to our guests, with the promise of an unforgettable experience in this extraordinary location.”
Nestled in the heart of the city and in one of its most exclusive locations, Fairmont Tazi Palace is perfectly set on a forested hill offering unparalleled views of Tangier. Visiting guests will be immersed in an environment steeped in rich history while enjoying charismatic and engaging service. The luxurious place features sumptuous Arab-Andalusian architecture, combining ancient and modern design while staying true to Moroccan tradition.
Fabien Gastinel, General Manager of Fairmont Tazi Palace Tangier, mentioned “I am very much looking forward to bringing the world-renowned Fairmont brand to Tangier. The next few months will be very exciting as the team and I prepare to welcome guests to this incredible property, and offer truly memorable experiences and a highly engaged and personalized service”.
Once open, the property will cater to guests travelling for leisure or business, as well as for those looking for an awe-inspiring stay with friends and family in Tangier, one of the most beloved cities in Morocco.
Accor currently operates 41 properties (6,215 keys) in Morocco with a pipeline of 4 properties (768 keys) in development.
Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. 68 million members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.
Source : press.accor.com